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Plano, TX - (March 8th, 2013) – VanillaSoft, an award-winning Lead Management & CRM solution for outbound calling campaigns, announced today that it has signed on as an exhibitor at the Association of Fundraising Professionals’ 50th Annual International Conference on Fundraising (ICON). ICON will be held April 7 – 9 in San Diego, California.

Professional Fundraisers are facing tough challenges according to a recent survey by Ipsos Public Affairs on behalf of ChildFund International http://www.childfund.org/payroll-tax-charitable-giving/. The survey finds that the return to the 6.2 percent payroll tax will result in one in five Americans reducing their charitable giving by an average of 29 percent. In order to meet these challenges, fundraising professionals will need tools to help them build and maintain close relationships with donors, patrons, members, prospects and volunteers. The VanillaSoft solution with its centralized contact management, call scripting, email templates and drip campaigns will help ensure consistent, on-message communications to support fundraising goals. Other VanillaSoft features that can help improve efficiency and productivity include real-time dashboard view, intelligent call recording, auto dialing, donation tracking reports and easy import/export options with Salesforce.com, Blackbaud Raiser’s Edge, and other database applications.

Kevin Thornton, Executive Vice President of Sales & Marketing with VanillaSoft, commented, "We are excited to participate in the 50th Annual International Conference on Fundraising. This is a great opportunity to present our Cloud-based tools to the global Fundraising community to help automate their telephone fundraising campaigns and member outreach initiatives.”

About VanillaSoft 
VanillaSoft is the award winning Lead Management Software and CRM solution for phone centric selling. VanillaSoft enables thousands of individuals and sales teams to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award winning Best-In-Class feature set which includes next-best-lead routing, auto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and digital call recording.

With VanillaSoft, typical users realize a productivity increase of 30 to 100% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas where it has served a global client base since 2005.

About the Association of Fundraising Professionals 
The Association of Fundraising Professionals (AFP) represents more than 30,000 members in 230 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession.