Plano, TX (April 4, 2017) — VanillaSoft, an award-winning provider of lead management software for inside sales and sales by phone activities, is pleased to announce that David Hood, CEO, will present at the upcoming 2017 AA-ISP Leadership Summit. The event will be held at the Sheraton Grand Chicago, Chicago, Illinois, on April 18 – 20. VanillaSoft is a Gold Sponsor of this year’s event that brings together an international audience of inside sales leaders.

David Hood will present, “Inside Sales Optimization in the Digital Age.” The session will help sales leaders understand how the complexity of Inside Sales has evolved. Topics covered will include how to measure productivity – call volume vs. follow up persistence, why automating call cadence should be the cornerstone of any sales technology, and what should be automated and what should be left to a salesperson’s discretion. Hood commented on the upcoming speaking engagement, “I am excited to talk about the evolution of inside sales and how complex it has become. It’s the perfect opportunity to share insights with inside sales leaders about how the right technology can improve sales productivity and efficiencies in their business.”

Larry Reeves, CEO of AA-ISP added, “AA-ISP is pleased to welcome David Hood as a speaker at the 2017 AA-ISP Leadership Summit. This session will be engaging and provide helpful insight into how vital it is for sales leaders to choose the right technology for their sales teams, especially with the constant changes occurring in inside sales. We also thank VanillaSoft for its continued sponsorship of AA-ISP events.”

In addition to David Hood’s speaking engagement, VanillaSoft will participate in the Technology Expo.