Dallas, TX – (March 16th, 2011) – Ken Murray, founder and President of VanillaSoft, has recently been recognized as one of the most influential people in Sales Lead Management. James W. Obermayer, CEO and executive director of the Sales Lead Management Association, announced the results of the voting for the Most Influential People in Sales Lead Management for 2010.

Obermayer said, “The winning 50 men and women are creators of wealth and the voters have recognized their contributions in this increasingly important field of managing sales leads.”

Susan Campanale, VP of Marketing for the SLMA, said, “The SLMA has assumed the cheerleader’s role in promoting the importance of all facets of managing sales leads. These people are recognized by their peers as extreme players in the pursuit of ROI for marketing expenditures.”

VanillaSoft has received several honors recently including product of the year recognition from Technology Marketing Corporation’s (TMC®) Customer Interaction Solutions magazine, the leading publication which has covered CRM, call centers and teleservices since 1982. It also recieved an award for innovation, and has been recognized by the Dallas 100 as one of the fastest growing and most innovative companies in North Texas.

Ken Murray, President of VanillaSoft, stated, “2010 and the fast start to 2011 have been great for us as a company. I appreciate the personal recognition, but it is all about the quality of our product. I am just along for the ride.”

VanillaSoft will continue its aggressive release schedule with a host of new and exciting features focused on improving Inside Sales team’s performance through its innovative Lead Management platform.

About VanillaSoft

VanillaSoft is the award winning lead management andtelemarketing software created by Inside Sales experts for Insides Sales teams. VanillaSoft enables customers to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award winning Best-In-Class feature set which includes next-best-call logic, auto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and call recording for training. Typical users realize a production increase of 30 to 50% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas where it has served a global client base since 2005.