Plano, TX – (January 07, 2014)

VanillaSoft, an award-winning provider of lead management and appointment setting software for Inside Sales Teams, announced its renewal as a Silver Sponsor of the AA-ISP for 2014. VanillaSoft’s sponsorship supports the AA-ISP regional events and annual leadership summit that bring together inside sales professionals for learning, sharing, and networking.

Kevin Thornton, Executive Vice President of Sales & Marketing with VanillaSoft, said, “As a 2013 sponsor, we saw firsthand how AA-ISP is developing and empowering Inside Sales professionals. As the Inside Sales community continues to grow, it is important to align our company with an organization like AA-ISP. They are champions of the clients we serve, and VanillaSoft is proud to sponsor AA-ISP and its sales leadership efforts in 2014.”

Larry Reeves, COO of AA-ISP, adds, “AA-ISP is very happy to have VanillaSoft join us again as a sponsor in 2014. As an industry-leading technology partner, VanillaSoft’s participation demonstrates its commitment to furthering the Inside Sales profession.”

About VanillaSoft

VanillaSoft is the award-winning Lead Management Software and CRM solution for phone-centric selling. VanillaSoft enables thousands of individuals and sales teams to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award winning Best-in-Class feature set which includes next-best-lead routing, auto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and digital call recording.

With VanillaSoft, typical users realize a productivity increase of 30% to 100% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas, where it has served a global client base since 2005.

About the AA-ISP

The AA-ISP is an international association dedicated exclusively to advancing the profession of Inside Sales. The association engages in research studies, organizational benchmarking and leadership round tables to better understand and analyze the trends, challenges, and key components of the growth and development of the Inside Sales industry. Our mission is to help inside sales representatives and leaders to leverage our information and resources through published content, local community chapters, national conferences, career development, and an Inside Sales Accreditation program. For more information, please visit the AA-ISP website.