For Immediate Release
June 10, 2014

Contact: Kevin Thornton
866-763-8826 x 359

Plano, Texas —​ VanillaSoft, an award-winning provider of lead management and appointment-setting software for inside sales teams, will be a sponsor of the AA-ISP Inside Sales Frontline Conference in Atlanta, Georgia, on June 17. The AA-ISP Frontline Conferences are a series of one-day events that take place throughout the country, dedicated to improving the performance and professionalism of inside sales reps and managers. The June 17th event in Atlanta will take place at the Georgia International Convention Center.

Kevin Thornton, executive vice president of sales and marketing with VanillaSoft said, “As the only conference designed for frontline inside sales professionals, AA-ISP’s Inside Sales Frontline Conference & Expo provides an important day of educational and networking opportunities. The presentations will include the evolution of the inside sales profession, sales acceleration, training, and more, which underscores the long-term vision for VanillaSoft and our inside sales platform. We are excited to be part of the event and look forward to meeting with attendees at the Exhibit Hall & Technology Expo.”

Larry Reeves, COO of AA-ISP, adds, “AA-ISP warmly welcomes VanillaSoft again as a silver sponsor at our Atlanta 2014 event. As an industry-leading technology partner, VanillaSoft’s continued sponsorship demonstrates its passion and commitment to furthering the inside sales profession.

About VanillaSoft

VanillaSoft is the award-winning lead management software and CRM solution for phone-centric selling. VanillaSoft enables thousands of individuals and sales teams to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award-winning, best-in-class feature set which includes next-best lead routing, progressive dialing, on-board intelligent messaging, integrated email, real-time lead distribution, live dashboard, and digital call recording.

With VanillaSoft, typical users realize a productivity increase from 30% to 100% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP, meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas, where it has served a global client base since 2005.


The AA-ISP is an international association dedicated exclusively to advancing the profession of inside sales. The association engages in research studies, organizational benchmarking, and leadership round tables to better understand and analyze the trends, challenges, and key components of the growth and development of the inside sales industry. Our mission is to help inside sales representatives and leaders to leverage our information and resources through published content, local community chapters, national conferences, career development, and an inside sales accreditation program.

For more information on the AA-ISP, please visit: