CRM software has passed the stage of being considered innovative and has become a default tool in many inside sales departments. While CRM has proven to be very effective for the collection and analysis of data, it has often become more of a barrier for salespeople to overcome rather than a tool that enhances sales behavior.

Organizations are now deploying tools that do more than store and report on data: they are assisting the salesperson by automating processes that increase productivity, remove barriers to performance, enhance skills, and elevate the sales behaviors that drive more sales.

Listen now