Plano, TX (July 31, 2018)  –  VanillaSoft, a leading sales engagement technology company, announced today a significant new feature of their sales engagement platform – Intellective Routing. Sales teams have come to rely on VanillaSoft’s industry-leading queue-based lead routing technology to ensure that the most promising leads are called first. Intellective Routing takes this capability to the next level.

Most sales engagement platforms only provide static lists of contacts, making it necessary for the sales development reps (SDRs) to decide on, qualify, score, and prioritize those leads, taking time away from selling. By comparison, VanillaSoft’s Intellective Routing ensures the highest priority leads — those closest to being sales qualified and that ultimately will generate the highest value for the business – are always dynamically served to sales agents and SDR’s as the next best lead. The priorities are pre-determined by sales managers, who build key sales indicators such as prospect title, industry, company size, engagement history, or any other indicator that the organization considers important, into the Intellective Routing engine.

David Hood, Chief Executive Officer at VanillaSoft, said: “Intellective Routing is a feature that sets VanillaSoft apart from, and miles ahead of, all other sales engagement platforms. Because the best leads take priority in the queue and are followed up on first, sales teams ultimately see a higher number of closed sales.”

Carrie Griffin, VP of Business Development, The Salt Group, said:

“When we first began using Intellective Routing to push leads to our agents, we were hesitant about letting the system choose leads for reps to call. However, with the incredible productivity gains and efficiencies we’ve achieved, we don’t know how we lived without it.”

To learn more about Intellective Routing and how the VanillaSoft platform can help your sales organization, visit and sign up for a free trial.


About VanillaSoft

VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 10,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity and revenue-per-rep. VanillaSoft is a privately held company headquartered in Plano, Texas, USA. To learn more, visit