Joins industry stalwart, industry expert Trish Bertuzzi and others at two-day online summit, December 12-13

Plano, TX (December 4, 2018) – VanillaSoft, a leading sales engagement technology company, will share research findings from the Telfer School of Management at the University of Ottawa that explode commonly held sales myths at the Sales Development Summit on December 12-13.

WHO: Close to 50 top sales development thought leaders and practitioners will be sharing their knowledge of how sales development teams win. VanillaSoft will join Trish Bertuzzi, founder & CEO of The Bridge Group; Gabe Larsen, VP InsideSales Labs at and others for timely guidance and best practices for sales development managers, business development reps and sales development professionals.

WHAT: VanillaSoft’s CMO Darryl Praill, will be speaking on the speed-to-lead 5-minute myth (based on research) and sharing results from an ongoing study by the Telfer School of Management based on 130,000,000 sales interactions.

WHEN: Sales Development Summit December 12-13, 2018
The Sales Development Summit is a two-day online summit for reps and managers who want to outperform their peers and crush their quota.

WHERE: Register for the Sales Development Summit here.

“Gabe Larsen of says you’re an idiot if you aren’t calling prospects within the first five minutes of a lead coming in,” said Darryl Praill, CMO at VanillaSoft. “I respectfully disagree and will present data that explodes this tired myth. That why I’m so thrilled to be involved with the Sales Development Summit – it provides an excellent forum for best-practice discussions like this one.”

About VanillaSoft
VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity, and revenue-per-rep. VanillaSoft is a privately held company headquartered in Plano, Texas, USA. To learn more, visit