Report recognizes sales engagement as a critical technology supporting sales and customer service


Plano, TX (Aug 14, 2018) – VanillaSoft, a leading sales engagement technology company, was recently included by Forrester Research in the report, “Tech Tide: Sales and Customer Service Technologies, Q3 2018”. This report analyzes the maturity and business value of 18 key technologies, including sales engagement platforms, which are critical in supporting sales and customer service.

In the report, Forrester recognizes that sales engagement platforms, “empower sales organizations to reach more customers with automated and recommended engagement activities”.  They go on to say that sales engagement platforms, “have a quantifiable ROI as they automate repetitive tasks, provide a single interface for customer engagement, and allow customer-facing personnel to concentrate on activities that add value to the prospect or customer.”

Darryl Praill, CMO at VanillaSoft, said: “Sales engagement platforms are a critical component in the sales and marketing stack. CRM systems simply fail to provide the speed-to-lead, persistency, and cadence required to sales-qualify marketing generated leads. Forrester Research truly understands the power of the platform and its overall impact on the sales process.”

To learn more about how the VanillaSoft sales engagement platform can help your sales organization, visit and sign up for a free trial. 

About VanillaSoft

VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 10,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity and revenue-per-rep. VanillaSoft is a privately held company headquartered in Plano, Texas, USA. To learn more, visit