Joins industry stalwart and valued partner HubSpot in putting video to work to humanize the sales process

Plano, TX (December 20, 2018) – VanillaSoft, a leading sales engagement technology company, is pleased to announce that it will integrate GoVideo, from Vidyard, the leading video platform for business. GoVideo will be available through the VanillaSoft sales engagement platform and will allow users to put the power of one-to-one video messaging.

Video has proven to be a highly effective medium for sales engagement. With GoVideo, B2B sales professionals can now deliver customized one-to-one video messages to their prospects as part of the sales engagement cadence. Vidyard has helped users create millions of videos that increase connections through their ease of creation and authenticity.

“We’re 100 percent focused on helping sales development representatives optimally engage with prospects. We are excited to provide Vidyard’s GoVideo as another arrow for their proverbial quiver,” said David Hood, CEO at VanillaSoft, “We’re big believers in the power of video and understand the challenge in creating dynamic content. Fortunately, Vidyard takes care of all the heavy lifting so salespeople can maintain their focus while providing rich content and personalized communications to customers.”

“Making a human connection between salespeople and their prospects is critical for sales success,” said Micheal Litt, CEO and Co-Founder of Vidyard. “We know video is a powerful tool for sales engagement and leaders in the space like VanillaSoft see the potential of this technology for their users. It’s a terrific match and we’re excited to extend the reach of our technology to VanillaSoft’s large and growing customer base.”

The integration with VidYard will be completed and available to VanillaSoft customers in Q1 2019.

About VanillaSoft
VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity, and revenue-per-rep. VanillaSoft is a privately held company headquartered in Plano, Texas, USA. To learn more, visit

About Vidyard
Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.