Genie Parker is recognized by the SLMA for a second year in a row for her career in sales and marketing, and contributions made to effective lead management methodologies and services.

Plano, TX (April 2, 2015) — VanillaSoft, an award-winning provider of lead management software for inside sales and sales by phone activities, is pleased to announce that Genie Parker has been selected as an honoree in the Sales Lead Management Association’s (SLMA) 20 Women to Watch in Sales Lead Management for 2015. Parker, a member of VanillaSoft’s management team since the company’s inception, was chosen by an independent panel of judges responsible for selecting this year’s list of winners.

Parker, who’s career spans over 30 years in sales and marketing said, “I am thrilled to be chosen by the SLMA panel again for this honor. I am proud to be listed among the other impressive and influential women who were selected, including Mari Anne Vanella of The Vanella Group, a long time VanillaSoft customer.”

VanillaSoft CEO David Hood commented, “We are very proud of Genie and the well-deserved recognition she has received from the SLMA. As a key member of our management team, she is committed to improving sales-by-phone methodologies and lead-management solutions for inside sales teams. I am pleased to see her honored for her contributions to the profession of sales and marketing.”

About VanillaSoft

VanillaSoft is the award-winning lead management software and sales CRM software solution for inside sales and other sales-by-phone activities. VanillaSoft enables thousands of individuals and sales teams to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award-winning, best-in-class feature set, which includes powerful queue-based routing, progressive dialing, on-board intelligent messaging, integrated email, real-time lead distribution, live dashboard, and digital call recording. For more information, please visit

With VanillaSoft, typical users realize a productivity increase of 30 to 100% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VoIP, meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas where it has served a global client base since 2005.