As Genie mentioned in a recent post, donor retention is a real problem for nonprofits: $92 lost for every $100 raised; 102 donors lost for every 100 gained. Not great. To help fundraisers address the issue of donor retention, we have put together this handy checklist. Want to learn more about running effective phonathons and telefundraising campaigns? Meet with us at the AFP International Fundraising Show — booth #800, or start your VanillaSoft free trial!
March 23, 2015
Phonathon Checklist: Focus on Donor Retention
About the Author
Darryl Praill is a high-tech marketing executive with over 25 years of experience spanning startups, re-starts, consolidations, acquisitions, and divestments. Recently, he was voted a Top 3 Marketer and a Top 32 Sales Leader on LinkedIn, and in 2020 he was recognized as a Top 10 SaaS Branding Expert.