Plano, TX (May 7, 2018)VanillaSoft, a leading sales engagement and lead management technology company, is pleased to announce that Chief Marketing Officer, Darryl Praill, will be speaking at the SiriusDecisions 2018 Summit, taking place May 8-10 at Mandalay Bay in Las Vegas.

SiriusDecisions 2018 SummitSiriusDecisions Summit is the premier gathering of 3,000-plus b-to-b sales, marketing and product leaders, who come together to learn best practices for driving greater alignment and topline revenue growth. The event is presented by SiriusDecisions, a leading global b-to-b research and advisory firm.

Darryl Praill will join Rick Endrulat, President of Virtual Causeway, to speak on the topic, “Converting Your Demand Center into an Integrated Lead Engine”. In this session, they will dive into the challenges and pressure organizations face to continually produce sales qualified leads, and how incorporating the Demand Waterfall model to develop demand centers of excellence plays a key role for companies in meeting this challenge.

Rick Endrulat, President and Co-Founder of Virtual Causeway, said: “SiriusDecisions’ Demand Waterfall model has been eye opening for many organizations, who are finding that incorporating this methodology is key to generating a consistent and predictable stream of sales qualified leads. I am excited to have the opportunity, along with Darryl, to speak to the importance of this methodology to sales and marketing leaders taking part in the SiriusDecisions Summit.”

Darryl Praill, Chief Marketing Officer at VanillaSoft, said: “At VanillaSoft, we hear from our customers time and time again how critical it is to keep leads in constant movement through the entire sales cycle and to ensure the most qualified, and ultimately the leads with the most potential, are prioritized. As Rick and I will demonstrate, incorporating the Demand Waterfall model into an integrated, scalable and repeatable lead generating engine will help organizations deliver the most qualified leads, and help to drive increased revenue.”

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About VanillaSoft

VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 10,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity and revenue-per-rep. VanillaSoft is a privately held company headquartered in Plano, Texas, USA. To learn more, visit