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Who We Help

Head of Sales Operations

Sales operations leaders need to manage their teams and outreach simultaneously. Vanillasoft offers operational standardization, streamlined data, and performance visibility. Our tools are intuitive, making reports and analysis easy, and keep all your need-to-know information in one place.

woman at desk with headset

Process Standardization

If sales leaders are responsible for setting targets and strategy, sales operations managers execute it. While you’re keeping agents on task and shepherding them through workflows, Vanillasoft makes the process seamless:

Centralize control of scripts, cadences, and outreach logic across teams.
Reduce agent improvisation with standardization via enforced workflows and guided actions.
Easily deploy updates to messaging or processes without relying on IT support or manual record-keeping.
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Sales Process Automation and Efficiency

Sales operations leaders need to hit targets faster and more effectively. Vanillasoft automates the busy work that slows agents down, leaving more time to sell:

Automate lead routing and queue assignment based on dynamic rules.
Eliminate manual tasks with integrated SMS, email, and call logging.
Reduce tech stack complexity with all outreach actions contained in one platform.
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Performance Visibility

Vanillasoft surfaces sales data for leaders to create visibility around agent activity, particularly information that’s clouded or missing. Every rep action is tracked automatically for detailed reporting and updated dashboards:

Track every rep action (calls, emails, SMS, or video) and assess the results for accurate forecasting.
View campaign performance in real time to optimize resources faster.
Audit outreach behavior and compliance from a single source and for better transparency.
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Developer-Free Adaptability

Sales operations teams are only as effective as they can respond to changes in strategy. Vanillasoft enables you to make direct revisions from our CRM without needing to know code or system workarounds:

Configure and update routing logic and scripts in-app without inputting HTML or CSS.
Quickly launch new campaigns or client programs using templates.
Test and refine outreach processes without breaking backend systems.

How We Serve Sales Operations

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Lead Management

Vanillasoft pushes the best record to agents in real time. Top records are always worked first, and agents don’t waste time figuring out their next prospect:

Input from multiple sources
Powerful real-time ranking filters
Queue-based routing
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Sales Automation

Vanillasoft’s agent and communication CRM automation reduces busy work, letting agents focus on conversations instead:

Email and SMS nurture
Calendar and appointments
Integrated scripting and disposition
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Call and Message Delivery

Vanillasoft ensures that no matter the channel, the call, message, or video gets through:

SmartCaller solutions
10DLC management
Multi-address email support
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Reporting and Analytics

Vanillasoft’s dashboards give a clear view of agent and campaign performance for compliance and performance improvement:

Call recording and transcription
Advanced custom reporting
Agent and campaign dashboards

Metrics

Here's how our customers have high-quality conversations with their most valuable leads...faster.

35%
Increase in call connection

Customer average

3x
More actions per hour

Customer average

500%
Increase in activity

One of a Kind Sales

Customer Testimonials

Hear It From Our Users

Don’t just take it from us. From sales managers to directors and VPs, we’re adding value to sales teams everywhere.

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“The ultimate 'phone' prospecting tool for businesses.”

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Scott
President in US, Capterra
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“Vanillasoft is so user friendly, anyone can use it.”

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MaryJo Clement
SDR
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“Vanillasoft’s platform is so easy to use and integrates with any system.”

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Scott McWilliam
Operations
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Professional Services

Vanillasoft delivers a fully supported onboarding experience, with zero setup hassle and ongoing expert guidance. We’re your partner from initial configuration to long-term optimization, ensuring your platform drives performance from day one.

Personalized, white-glove onboarding aligned to your workflow.
Hands-free setup and integrations, no technical lift required.
Ongoing expert support to adapt and improve over time.

Consult an
Expert

See how Vanillasoft enables your agents to have more productive conversations and close more deals. Get started with a personalized walk-through today.

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FAQs

Common Questions and Answers