“VanillaSoft supports Inside Sales training and education through participation in the AA-ISP Inside Sales 2013 Conference”

Plano, TX (June 4, 2013) – VanillaSoft, an award-winning provider of cloud-based lead management and appointment setting software for Inside Sales Teams, announced that it will attend and exhibit at the AA-ISP Inside Sales 2013 Conference in Washington, DC, held by the American Association of Inside Sales Professionals (AA-ISP). The AA-ISP brings together Inside Sales professionals for learning, sharing, and networking. The conference will be held at the Hyatt Dulles Airport Hotel on June 12, 2013.

As a lead management software provider to the Inside Sales community, VanillaSoft is an advocate of training programs that support the growing role and importance of Inside Sales. As such, VanillaSoft has become involved in events like the AA-ISP Inside Sales 2013 Conference

Kevin Thornton, Executive Vice President of Sales & Marketing with VanillaSoft, said, “VanillaSoft is excited to participate in the Inside Sales 2013 Conference in Washington, DC. The AA-ISP does an excellent job of providing a forum where Inside Sales professionals can gather to learn, share, and network with others in this growing area of the sales profession. ”

Larry Reeves, COO of AA-ISP, adds, “AA-ISP is pleased to have VanillaSoft’s continued sponsorship at another of our signature events this year. Through the support of VanillaSoft and other sponsors of our Washington Inside Sales 2013 Conference, we are able to provide inside sales professionals with excellent training and access to thought leaders in the Inside Sales space.”


VanillaSoft is the award winning Lead Management Software and CRM solution for phone centric selling. VanillaSoft enables thousands of individuals and sales teams to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award winning Best-In-Class feature set which includes next-best-lead routing, auto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and digital call recording.

With VanillaSoft, typical users realize a productivity increase of 30 to 100% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas where it has served a global client base since 2005.


The AA-ISP is an international association dedicated exclusively to advancing the profession of Inside Sales. The association engages in research studies, organizational benchmarking and leadership round tables to better understand and analyze the trends, challenges, and key components of the growth and development of the Inside Sales industry. Our mission is to help inside sales representatives and leaders to leverage our information and resources through published content, local community chapters, national conferences, career development, and an Inside Sales Accreditation program.

For more information on the AA-ISP please visit:http://www.aa-isp.org.