Plano, TX (March 24, 2015) – VanillaSoft, an award-winning provider of phonathon and telefundraising software, will participate in the Association of Fundraising Professionals (AFP) International Fundraising Conference in Baltimore, Maryland, March 29 – March 31, 2015. The AFP International Fundraising Conference is the world’s largest gathering of professionals dedicated to building the charitable sector. The event will be held at the Baltimore Convention Center.

According to an AFP 2014 study, for every $100 raised from new donors, there was a $92 loss. That same survey also notes that for every 100 donors acquired, 102 are lost through attrition. In response to those statistics, Kevin Thornton, VanillaSoft Executive Vice President, stated, “Phonathons are a proven method for engaging with constituents, curtailing attrition and gaining new donors. We are excited to share information with conference attendees about how a queue-based telefundraising solution can improve their fundraising efforts.”

The VanillaSoft Phonathon Software solution improves productivity and efficiency for telefundraising and phonathon campaigns, volunteer recruitment, and constituent engagement with the following features:

About VanillaSoft

  • Call-activity dashboard
  • VoIP telephony
  • Centralized contact relationship management
  • Intelligent call recording & progressive auto dialing
  • Donation tracking reports
  • Easy import & export options
  • Email marketing & email drip
  • Quick & easy onboarding of new phonathon volunteers

VanillaSoft is the award-winning lead management software and sales CRM software solution for inside sales and other sales-by-phone activities. VanillaSoft enables thousands of individuals and sales teams to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award-winning, best-in-class feature set, which includes powerful queue-based routing, progressive dialing, on-board intelligent messaging, integrated email, real-time lead distribution, live dashboard, and digital call recording.

With VanillaSoft, typical users realize a productivity increase of 30 to 100% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VoIP meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas where it has served a global client base since 2005.

About the Association of Fundraising Professionals

The Association of Fundraising Professionals (AFP) represents more than 30,000 members in 230 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession.