The one-day conference will be held at the South San Francisco Conference Center.

Plano, TX (January 29, 2014) – VanillaSoft, provider of award-winning Inside Sales & Lead Management Software, announced that it will attend and exhibit as a Silver Sponsor at the AA-ISP Inside Sales 2014 Conference in San Francisco, CA, February 6.  The AA-ISP Frontline Conferences are a series of one-day events that take place throughout the country, dedicated to improving the performance & professionalism of inside sales reps & managers.  The February 6 event in San Francisco will take place at the South San Francisco Conference Center.

VanillaSoft, the recent recipient of the 2014 TMC CUSTOMER Product of the Year award, looks forward to the opportunity to network with inside sales professionals and leaders. Kevin Thornton, Executive Vice President of Sales Marketing with VanillaSoft, said, “We are looking forward to the AA-ISP Inside Sales 2014 event in San Francisco.  Supporting this Inside Sales event and association as a sponsor is very important to us and the customers we serve.  We value the opportunity to come together with other inside sales leaders to learn best practices and new trends that can help improve productivity and performance.

Larry Reeves, COO of AA-ISP, adds, “AA-ISP is pleased to welcome VanillaSoft as a sponsor at our San Francisco Inside Sales 2014 event. With the support of sponsors like VanillaSoft, we are able to provide inside sales professionals with valuable training and keen insights from thought leaders in the Inside Sales space.


VanillaSoft is the award-winning Lead Management Software and CRM solution for phone-centric selling. VanillaSoft enables thousands of individuals and sales teams to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award winning Best-in-Class feature set which includes next-best-lead routing, auto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and digital call recording.

With VanillaSoft, typical users realize a productivity increase of 30% to 100% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas, where it has served a global client base since 2005.


The AA-ISP is an international association dedicated exclusively to advancing the profession of Inside Sales. The association engages in research studies, organizational benchmarking and leadership round tables to better understand and analyze the trends, challenges, and key components of the growth and development of the Inside Sales industry. Our mission is to help inside sales representatives and leaders to leverage our information and resources through published content, local community chapters, national conferences, career development, and an Inside Sales Accreditation program.

For more information on the AA-ISP please visit: