David Hood & Guy De La Cruz of VanillaSoft, a Gold Sponsor of the AA-ISP Inside Sales Leadership Summit, will present Managing Inside Sales Complexity: How to streamline activity through automation, increase sales productivity, and improve strategy implementation.

Plano, TX (April 7, 2016) — VanillaSoft, an award-winning provider of lead management software for inside sales and sales by phone activities, is pleased to announce that David Hood, CEO, and Guy De La Cruz, Vice President of Sales, will present at the upcoming 2016 AA-ISP Leadership Summit. The event will be held at the Hyatt Regency O’Hare in Rosemont, Illinois, on April 20 – 21. VanillaSoft is a Gold Sponsor of this year’s event that brings together an international audience of inside sales leaders.

Hood and De La Cruz will present, “Managing Inside Sales Complexity: How to streamline activity through automation, increase sales productivity, and improve strategy implementation.” The session will help sales leaders understand how to deploy inside sales-specific strategies to increase sales.  Topics covered will include streamlining inside sales activity through software automation, increasing sales person productivity by using technology and proper cadence, and ensuring that the company’s sales strategy gets consistently and effectively implemented throughout the organization.

Hood commented on the upcoming speaking engagement, “Guy and I are excited to share key insights and strategies that can help inside sales leaders improve sales productivity and effectiveness in their businesses. It’s a wonderful opportunity to share how effective processes coupled with the right technology can make measurable differences in a sales organization.”

Larry Reeves, CEO of AA-ISP added, “AA-ISP is pleased to welcome David Hood and Guy De La Cruz as speakers at the 2016 AA-ISP Leadership Summit. This session promises to be informative for those seeking ways to make their inside sales process more productive and efficient. We also thank VanillaSoft for its continued sponsorship of AA-ISP events.”

In addition to Hood and De La Cruz’s speaking engagement, VanillaSoft is a Gold Sponsor of the event and will participate in the Technology Expo.

About VanillaSoft

VanillaSoft is the all-in-one platform for inside sales teams incorporating the best of CRM, lead management, and call center software. VanillaSoft enables thousands of individuals and sales teams to not only manage their leads and contacts but to automate the sales process to allow salespeople more time to sell. VanillaSoft customers drive productivity by deploying
best-in-class features such as queue-based lead routing, progressive dialing, logical branch scripting, call recording, full email campaign management and more.

After automating sales tasks with VanillaSoft, typical users realize a productivity increase of 30% to 100% over traditional CRM, creating an easy to justify ROI. VanillaSoft is based in Plano, Texas, where it has served a global client base since 2005.