“ VanillaSoft Proud Sponsor of American Association of Inside Sales Professionals (AA-ISP) Inside Sales 2013 Conference in Boston, September 18”

Plano, TX (September 10, 2013) – VanillaSoft, the award winning provider of cloud-based CRM & Lead Management Software Solutions for Inside Sales Teams, announced that it will attend and exhibit as a Silver Sponsor at the AA-ISP Inside Sales 2013 Conference in Boston, MA, September 18. The AA-ISP brings together Inside Sales professionals for learning, sharing, and networking with this conference focused on “the art of selling” — specifically for Inside Sales Representatives and Managers. The one-day conference will be held at the Four Points by Sheraton in Norwood, MA.

VanillaSoft is an advocate of training programs that support the growing role and importance of Inside Sales and is actively involved in targeted events such as this. Kevin Thornton, Executive Vice President of Sales Marketing with VanillaSoft, notes, “We focus intently on providing inside sales professionals with new and effective tools to take the art of selling to the next level with the proven power of simplicity that VanillaSoft delivers.”

Larry Reeves, COO of AA-ISP, adds, “AA-ISP is pleased to have VanillaSoft’s continued sponsorship at another of our signature events this year. Through the support of VanillaSoft and other sponsors of our Boston Inside Sales 2013 Conference, we are able to provide inside sales professionals with excellent training and access to thought leaders in the Inside Sales space.”


VanillaSoft is the award-winning Lead Management Software and CRM solution for phone-centric selling. VanillaSoft enables thousands of individuals and sales teams to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award winning Best-in-Class feature set which includes next-best-lead routing, auto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and digital call recording.

With VanillaSoft, typical users realize a productivity increase of 30 to100% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas, where it has served a global client base since 2005.


The AA-ISP is an international association dedicated exclusively to advancing the profession of Inside Sales. The association engages in research studies, organizational benchmarking and leadership round tables to better understand and analyze the trends, challenges, and key components of the growth and development of the Inside Sales industry. Our mission is to help inside sales representatives and leaders to leverage our information and resources through published content, local community chapters, national conferences, career development, and an Inside Sales Accreditation program.

For more information on the AA-ISP please visit:http://www.aa-isp.org.