Best Sales TechnologyPlano, TX (March 15, 2018) – VanillaSoft officially announced its participation in Sales Innovation Expo 2018 today, Europe’s biggest show for Sales leaders.

“We are aggressively expanding our existing customer base in the UK and Europe,” said David Hood, CEO of VanillaSoft, “The sales landscape is evolving worldwide, and companies recognize the growing importance of engaging prospects quickly and consistently throughout the sales process. Traditional CRM offerings have failed to do this. VanillaSoft is the leader in the rapidly growing category of sales engagement.”

VanillaSoft is sponsoring multiple keynote theatres and numerous speaking opportunities at the Expo.

David Hood himself will be speaking on the topic “What can you learn by studying 25,000,000 sales leads,” based on joint research conducted with the Telfer School of Management from the University of Ottawa. He will address findings that directly influence sales engagement success, including elements such as Speed-to-Lead, persistence, and sales cadence.

The Expo will feature industry leaders and innovators talking about issues related to a wide variety of hot topics including prospecting, lead generation, sales techniques, CRM, sales engagement, artificial intelligence, GDPR, and much, much more.

The show is taking place in London, England on March 21st and 22nd at ExCeL London. Attendees of the show will be able to find VanillaSoft at booth 1910 during the event.

About Sales Innovation Expo

Europe’s leading event showcasing the future of the sales industry is coming to London’s ExCeL in March.

Taking place on the 21st and 22nd, Sales Innovation Expo will bring all the ideas, products and solutions needed to transform your sales performance under one roof.

Boasting 200 cutting-edge exhibitors, 35 interactive masterclasses and 95 expert-led seminars – around 3,000 professionals will attend what is the standout show for the world’s most ambitious performers in the sales sector.

For more information and to grab your free ticket, click here. If you’re interested in exhibiting at the show, contact Eddy Lawrance (Event Director) via 01872 218007 or [email protected].



About VanillaSoft

VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 10,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads within seconds, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity and revenue-per-rep. VanillaSoft is a privately held company based in Plano, Texas, USA. To learn more, visit


Eddy Lawrance
Event Director
Prysm Group
01872 218007
[email protected]


Evan Luke
Marketing Manager
1-866-763-8826 x405
[email protected]