Faraday is a consumer data platform that solves the “context gap” facing high-velocity sales teams. Most sales orgs have a lead’s basic info, but they lack the deeper consumer context to understand who it actually is on the list. Faraday closes that gap by enriching your leads with rigorous consumer data and predictive scores. We turn flat lead lists into rich, prioritized profiles, enabling you to score and route leads based on future intent, not just arrival time. It replaces guesswork with genuine relevance, ensuring your reps focus on the leads most likely to close.
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