Bellingham, WA (March 23, 2015) – Kevin Thornton, Executive Vice President of Sales and Marketing for VanillaSoft, has joined the Sales Lead Management Association’s Board of Advisors. James Obermayer, founder of the 8,400-member organization, said, “We welcome Kevin’s participation in the SLMA. Both he and his company come with a unique perspective in that they serve the inside salesforces of thousands of companies. VanillaSoft has been an SLMA supporter for most of our existence, and we welcome Kevin’s advice and perspective.”

Thornton said, “The SLMA is a valuable platform for sales & marketing professionals. It is a content-rich resource of expert blog posts, insightful interviews and articles, and peer recognition programs, such as ‘20 Women to Watch in Sales Lead Management’ and ‘50 Most Influential People in Sales Lead Management.’ The SLMA educates and connects industry professionals, creating a positive impact on its growing global membership base.”

About Kevin Thornton

A strategic, global sales & marketing executive, Kevin’s career spans over 20 years leading sales teams that have generated over $1B in software sales. Kevin has forged dozens of strategic partnerships and has executed the go-to-market strategy for hundreds of leading software solutions through multiple channels and regions.

As Executive Vice President, Sales & Marketing for VanillaSoft, Kevin is responsible for accelerating global customer and revenue growth and overseeing all new customer engagement and acquisition strategies. Kevin’s key areas of focus are SEO & social media marketing, business development, channel & alliance partnerships, and demand generation.

Prior to joining VanillaSoft, Kevin served as Senior Vice President Sales & Marketing, Americas at Corel Corporation, where he was responsible for all regional sales, marketing, alliances, and business development activities. Prior to Corel, Kevin served as Senior Vice President Sales for Sage Software’s Small Business Division.

Kevin resides in Dallas, Texas and is an honors graduate of the University of Ottawa in Ontario, Canada.

About VanillaSoft

Founded in 2003, VanillaSoft was the first lead management solution provider to bring the power of simplicity to the cloud. For both small businesses and large enterprises, VanillaSoft’s hosted solutions offer all of the features an inside sales force needs to be productive and successful: next-best-lead routing, logical branch scripting, progressive auto dialing, call-activity performance dashboard, and data prompts, to name a few.

The company has thousands of satisfied users in more than 35 countries, and has served up more than one billion leads to its users. VanillaSoft operates throughout the world serving a diverse number of industries; primary offices are located in Plano, Texas and Gatineau, Quebec.

About the Sales Lead Management Association

The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. The SLMA has 8,454 worldwide members and offers a membership directory, member-to-member discounts, and a website with 300-plus articles from 60 industry authors.

Levels of SLMA Sponsorship

There are four levels of sponsorship for the Sales Lead Management Association. Starting at $750 annually, SLMA sponsorship offers significant exposure of 50,000 to 140,000 impressions per year to companies interested in reaching the sales lead management community.

The SLMALive Channel: Live Programming and Podcasts

The SLMALive Radio Channel produces marketing and sales shows for at-work listeners, and the weekly SLMA Radio program. SLMA internet radio has interviewed 348 executives on 249 programs. Podcast replays of SLMA Radio and programs on the SLMALive Channel number in the thousands each month. For more information about SLMA, call Jim Obermayer at (360) 933-1259.