Industry experts Darryl Praill and Justin Kitagawa will detail why sales engagement combined with prospect intelligence is more important than CRM in the sales tech stack

Plano, TX (December 5, 2018) – Darryl Praill, CMO at VanillaSoft, a leading sales engagement technology company, will welcome Justin Katagawa, Senior Director of Product Marketing and Operations at HG Data, a global leader in market intelligence for installed technologies, for a free webinar that will discuss “How Sales Engagement Gets You to Revenue Faster” on December 11, 2 p.m. ET.

“Do you want to get to revenue faster? Of course, you do – this may be a stupid question, but it isn’t a stupid objective,” said Darryl Praill, CMO at VanillaSoft. “In this webinar, Justin Katagawa and I will talk about how sales engagement can get you to revenue faster than CRM or any one element of the sales tech stack.”

Organizations that implement sales engagement can see their revenue triple compared with companies that don’t. But what exactly is sales engagement and how does it help sales teams generate more revenue? Register for the webinar and all will be revealed.


VanillaSoft’s CMO Darryl Praill, will explain how sales engagement needs to be the foundation of a revenue-driven, lead-closing organization.

Justin Katagawa, Sr. Director – Product Marketing & Operations at HG Data will detail the role that clean, actionable data plays to finesse your lists and the contacts you are targeting.


“How Sales Engagement Gets You to Revenue Faster” webinar.

Click here for a video preview.


December 11, 2p.m. ET


Register for the webinar here.

This is VanillaSoft’s last educational webinar of 2018. Archives of all are available here.


About HG Data

HG Data is a global leader in market intelligence for installed technologies. The world’s largest technology companies, the fastest-growing start-ups, and some of the most innovative OEM partners achieve a tremendous advantage by using HG Data in building market analysis, competitive displacement, predictive modeling, marketing campaigns, and client retention initiatives. Every day, HG Data indexes billions of unstructured documents across the open Internet, the archived Web, and offline resources to produce a detailed, accurate profile of B2B technology installations at companies worldwide.

Founded in 2010, the company is based in Santa Barbara, CA. Learn more at


About VanillaSoft
VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity, and revenue-per-rep. VanillaSoft is a privately held company headquartered in Plano, Texas, USA. To learn more, visit