Plano, TX (July 16th, 2007) – VanillaSoft announces that its lead management system for sales calls now has a new and improved call-activity dashboard. The dashboard displays near real-time information on calling activity by sales person per campaign, even for distributed groups or home-based salespeople. The number of dials made, breakdown of results and the percentage of positive results is displayed and updated every 5 minutes, along with individual LED lights to indicate a sales person’s calling status. Now, in addition, the same view can be had for different time periods such as the current week, the last week, or the last month. This is a powerful tool for quickly evaluating the performance of both sales people and sales campaigns.

“Our customers have always found that the call-activity dashboard is an easy and powerful way for them to track the success of their calling campaigns,” said Ken Murray, VanillaSoft’s President. “In fact, we have had many requests over the past months to allow the same view not only for activity, but for past calling periods as well. We would like to thank our customers for their feedback and are happy to oblige with this great new feature addition.”


About VanillaSoft

VanillaSoft, Inc. is a provider of web-based lead management software for outbound calling efforts. With enhanced productivity and greater management control, our customers are able to drive their sales process significantly better than users of traditional contact management solutions that offer only a handy way to store customer data. VanillaSoft gives full control and activity insight into how sales leads are handled by sales representatives through lead management, activity monitoring, call routing, and voice recording at any location for training purposes and legal compliance, i.e. the Sarbanes-Oxley Act and all federal and state Do-Not-Call registries. Our application works with any analog, digital (TAPI) and VoIP telephone connection. For more information, please visit

Media Contact:
Leonard Sussenbach
VanillaSoft 866-763-8826 x 309