Plano, TX – (March 8th, 2013) – VanillaSoft, an award-winning provider of cloud-based lead management and appointment setting software for Inside Sales Teams, announced that it will sponsor and exhibit at the AA-ISP Leadership Summit 2013 held by the American Association of Inside Sales Professionals (AA-ISP). The AA-ISP, brings together inside sales professionals for learning, sharing, and networking. The conference will be held at the Palmer House Hilton in Downtown Chicago on April 9th & 10th.

Kevin Thornton, Executive Vice President of Sales & Marketing with VanillaSoft, said, “As a lead management software provider to the Inside Sales community, VanillaSoft is a proponent of the increasingly expanding role of inside sales representatives, managers and executives. As such, VanillaSoft is proud to be associated with industry leading inside sales events like the AA-ISP Leadership Summit.”

Larry Reeves, COO of AA-ISP, adds, “AA-ISP is excited to see the growing role of inside sales leadership positions in companies. We welcome partners like VanillaSoft as a Silver sponsor of the Leadership Summit 2013 in Chicago. Like AA-ISP, VanillaSoft supports the evolution of inside sales as a destination versus a career stepping stone.”

About VanillaSoft

VanillaSoft is the award winning Lead Management and CRM solution for phone centric selling. VanillaSoft enables thousands of individuals and sales teams to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award winning Best-In-Class feature set which includes next-best-lead routing, auto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and digital call recording. For more information, please visit

With VanillaSoft, typical users realize a productivity increase of 30 to 100% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas where it has served a global client base since 2005.

About the AA-ISP

The AA-ISP is an international association dedicated exclusively to advancing the profession of Inside Sales. The association engages in research studies, organizational benchmarking and leadership round tables to better understand and analyze the trends, challenges, and key components of the growth and development of the Inside Sales industry. Our mission is to help inside sales representatives and leaders to leverage our information and resources through published content, local community chapters, national conferences, career development, and an Inside Sales Accreditation program.

For more information on the AA-ISP please visit: