Plano, TX (Feburary 5, 2015) — VanillaSoft, an award-winning provider of lead management and appointment-setting software for inside sales teams, will be a silver sponsor of the AA-ISP Inside Sales Frontline Conference in San Francisco, California, on February 12. The AA-ISP Frontline Conferences are a series of one-day events that take place throughout the country, dedicated to improving the performance and professionalism of inside sales reps and managers. The event will be held at the South San Francisco Conference Center.

Kevin Thornton, executive vice president of sales and marketing with VanillaSoft said, “AA-ISP Inside Sales Frontline Conference & Expo events attract hundreds of inside sales professionals, speakers, and industry experts. It is the only conference series created specifically for the inside sales community. We are honored to serve as a sponsor for this event. We look forward to meeting with attendees at the Exhibit Hall & Technology Expo.” 

Larry Reeves, CEO of AA-ISP adds, “AA-ISP appreciates the continued support of sponsors, like VanillaSoft. They are committed to the community and to providing quality products and services. We welcome and our proud to have VanillaSoft again as a silver sponsor at our San Francisco 2015 event.” 

About VanillaSoft

VanillaSoft is the award-winning lead management software and sales CRM software solution for inside sales and other sales-by-phone activities. VanillaSoft enables thousands of individuals and sales teams to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award-winning, best-in-class feature set, which includes powerful queue-based routing, progressive dialing, on-board intelligent messaging, integrated email, real-time lead distribution, live dashboard, and digital call recording. For more information, please visit

With VanillaSoft, typical users realize a productivity increase of 30 to 100% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VoIP meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas where it has served a global client base since 2005.


The AA-ISP is an international association dedicated exclusively to advancing the profession of inside sales. The association engages in research studies, organizational benchmarking, and leadership round tables to better understand and analyze the trends, challenges, and key components of the growth and development of the inside sales industry. Our mission is to help inside sales representatives and leaders to leverage our information and resources through published content, local community chapters, national conferences, career development, and an inside sales accreditation program.

For more information on the AA-ISP, please visit: