Dallas, TX – (February 3rd, 2010)¬†– VanillaSoft announced today a strategic partnership with VerticalResponse, Inc.. VanillaSoft, an award winning SaaS company that deploys Lead Management software for Inside Sales teams will integrate VerticalReponse’s e-mail platform into their offering. The partnership will enrich the experience of VanillaSoft’s customers by allowing them to manage their mass e-mailing needs within VanillaSoft. Ken Murray, President of VanillaSoft said, “We currently provide robust e-mailing ability built into the VanillaSoft platform. Our current platform is a one-on-one e-mail relationship. The partnership with VerticalResponse will allow our customers at the management level to conduct mass e-mailing to their prospects and customers that have opted in. This allows our customers to slice and dice their data in VanillaSoft, design an e-mail campaign, schedule a launch date and deploy the launch without ever leaving

VanillaSoft chose to partner with VerticalResponse for their exceptional email deliverability, easy-to-use campaign wizard, and their reporting and analytics capabilities. “The tight integration between VanillaSoft and VerticalResponse will allow our customers to reach more people with their message and better achieve their goals as an organization.” Murray said.

About VanillaSoft

Don’t just store data and report on it – drive productivity with VanillaSoft’s web-based, on-demand sales platform, created by Inside Sales experts for Insides Sales teams. The award winning Best-In-Class feature set includes next-best call logic, auto dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and call recording for training. Typical users realize a production increase of 30 to 50% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP meaning no new or high fees for telecom VanillaSoft is based in Plano, Texas where it has served a global client base since 2005.

About VerticalResponse, Inc.

VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys, and direct mail services empowering small businesses to create, manage, and analyze their own direct marketing campaigns. It enables anyone to get their email marketing campaigns up and running within minutes, regardless of technical expertise. Headquartered in San Francisco, CA, VerticalResponse boasts over 65,000 customers and ranked #1270 on the 2009 Inc. 5000 list.