BIG 10 Conference ‘26
July 28-30 | Ann Arbor, MI
Join us on campus at University of Michigan
Optimize Your Donor Pipeline And Campaign Performance
Engagement centers and mid-level-giving programs use Vanillasoft to manage giving programs, from keeping constituents connected to managing annual gift campaigns.

Personalized Donor Contact for Growth
Strengthen the donor pipeline and optimize campaign performance, at the engagement center and beyond:
Efficient record push allows for fast and appropriate messaging.
Personalized scripting and details for callers enhance the impact of outreach.
Each outcome is logged for future cultivation.

Simple and Scalable Solutions for Giving Programs
Engage across multiple channels, ensuring callers adapt to each constituent’s needs for the best campaign performance:
Callers are led through a cadence of call, SMS, and email with scripts and templates.
Pledge amounts and contact notes are automatically logged.
Campaign changes and pivots are quickly, seamlessly integrated.

Easy Caller Onboarding and Retention
Quickly bring in new callers and train them using an easy process:
With prompts and pathways, even novices can handle complex calls with confidence.
Callers don’t need to search for their next prospect, reducing guesswork and maintaining momentum.
It’s easy to manage callers, thanks to easy reporting for coaching and script updates.

Reporting to Demonstrate Impact
Never lose sight of campaign information, and use it to define your strategy. Track, export, manage, and analyze data, while reacting to change quickly:
Real-time dashboards and reporting allow for a holistic campaign view.
Fundraising tracking software includes automated data capture for reliable reporting.
Logging intangible engagement outcomes, like updated contact details, shows broader campaign impact.
Learn more about Vanillasoft and Higher Ed Fundraising
Explore our library of blogs, webinars, and papers to see how Vanillasoft helps fundraisers.

6 Effective Donor Development Strategies
Higher education faces a number of financial challenges: declining state funding, enrollment pressures, and an unsustainable reliance on tuition revenue. In this landscape, strategic donor development has become essential for institutional survival and growth. For university administrators and managers, building strong donor relationships is no longer optional but critical. Yet many struggle to move beyond …

Donor Cultivation Best Practices
Universities face increasing pressure to secure sustainable funding while building meaningful relationships with their supporters. The difference between institutions that merely survive and those that thrive often comes down to one critical factor: effective donor cultivation. But what exactly is donor cultivation, and how can your advancement team implement strategies that convert one-time donors into …

How to Calculate Fundraising ROI
When it comes to fundraising, knowing the impact of every dollar spent is crucial. That’s where calculating your Return on Investment (ROI) comes in. It’s a straightforward yet powerful way to measure the success of your fundraising efforts. In this blog post, we’ll guide you through the process of calculating your fundraising ROI and discuss …
Why Vanillasoft
Vanillasoft is fundraising engagement software built differently. It’s the only all-in-one platform designed to eliminate wasted effort and help teams get better results. Every agent is guided to the next best record, the next best action, and the right message, removing guesswork and helping fast-moving revenue teams close more deals, faster.
Fundraising engagement and constituent management done differently
Users say it loudest, and love us
White glove professional services and support