Event

West Coast Meeting of the Minds

Event Details

Cal Poly-Pomona | Pomona, California
Cal Poly-Pomona | Pomona, California

Vanillasoft is a Presenting Sponsor of the West Coast Meeting of the Minds conference for annual giving and advancement services fundraising professionals.

Vanillasoft Speaking Session

Session Overview
Session Overview

Declining participation and high fundraiser turnover are often symptoms of outdated and inflexible outreach strategies. Join Emily to explore cadence building strategies that protect and nurture donor relationships while also maximizing fundraiser efficiency. Learn and discuss methods that accomplish both objectives via smart segmentation and optimal channel prioritization to improve connect rates, reduce fundraiser burnout, and ensure each cadence step is a strategic touchpoint, not “just another dial”.

After spending over a decade in the higher education fundraising space, Emily Etzkorn joined Vanillasoft, bringing with her a background in annual giving, engagement centers, and phonathons. In her role at Vanillasoft, Emily is working closely with clients - promoting Vanillasoft within the fundraising world and beyond.