Dallas, TX – (May 24th, 2011) – VanillaSoft’s President, Ken Murray, recently sat down with the CEO of TMCnet, Rich Tehrini, to discuss a wide range of topics, including VanillaSoft’s growth, recent enhancements to their flagship product, social media, social selling and a host of other topics.

In the interview, Murray discussed the challenges of rapid growth within a company that is family centric and works diligently to maintain close relationships with its customers. The two gentleman covered social selling and social media and their impact on the lead management space. Murray stated, “Companies are still trying to find their way with social selling and social media. What you should not do is abandon what has worked for you historically in hope that social media will replace it. You need to find the balance.”

VanillaSoft released social selling features which allow prospect research to be conducted prior to the sales call being placed. In addition, their corporate view feature enhances the ability to sell to multiple contacts within a single organization. Murray stated that these features stay true to the vision of VanillaSoft as a productivity tool, and that they are not abandoning their core values of lead routing and next best call logic.

Murray and Tehrini went on to discuss the rapid changes that have taken place over the last several years, the wide variety of prospect data that is readily available, and how lead management software developers are integrating the data seamlessly into their platforms.

The entire video interview can be seen at VanillaSoft’s Facebook page.

VanillaSoft was awarded Product of the Year in 2010 by TMCnet.

About VanillaSoft

VanillaSoft is the award winning lead management andtelemarketing software created by Inside Sales experts for Insides Sales teams. VanillaSoft enables customers to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award winning Best-In-Class feature set which includes next-best-call logic, auto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and call recording for training. Typical users realize a production increase of 30 to 50% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas where it has served a global client base since 2005.