Dallas, TX – (February 2nd, 2012) – VanillaSoft announced today that it will continue its sponsorship of the Sales Lead Management Association (SLMA). The SLMA provides industry resources to its members at no charge and has become an important stop for organizations of all sizes seeking news, tips, training and humor as they relate to sales lead management.

Ken Murray, President of VanillaSoft, said, “We are pleased to have the opportunity to continue our sponsorship of such a great association. James and his team do an amazing job of harnessing resources and making them available to all interested parties.”

James Obermayer, CEO of the Sales Lead Management Assn., said, “VanillaSoft has been a pioneering solid supporter of the SLMA and the company recognizes the “20 Women to Watch in Sales Lead Management” as creators of wealth for their companies and clients in B2B and B2C.”

About VanillaSoft

VanillaSoft is the award winning Lead Management Software and CRM for phone centric selling. VanillaSoft enables 1,000s of individuals and sales teams to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award winning Best-In-Class feature set which includes next-best-lead routing, auto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and call recording for training. Typical users realize a production increase of 30 to 50% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas where it has served a global client base since 2005.

About the Sales Lead Management Association

The Sales Lead Management Association was founded in 2007. Membership is free. The association serves 4,283 members of the worldwide sales lead management community.    In 2011, SLMA’s site received more than 146,000 visitors. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, SLMA Radio, sponsored video webinars, newsletter advertising, sponsored cartoons, industry leader links, a speaker’s directory, case studies and a blog, Sales Lead Management Today.    SLMA featured programs include more than 300 articles and white papers, The 50 Most Influential People in Sales Lead Management (2009, 2010, 2011) the SLMA 20 Women to Watch in 2011 and “Sales Lead Management Week” (Oct. 15 through 19 in 2012). For additional information, visit SLMA.