Plano, TX – (Sept 3rd, 2012) – VanillaSoft is pleased to announce that it has expanded its executive team with the appointment of Kevin Thornton as Executive Vice President, Sales and Marketing based in Plano, Texas. Thornton will be responsible for accelerating customer and revenue growth overseeing all new customer engagement and acquisition strategies. Prior to joining VanillaSoft, Thornton served as Senior Vice President Sales and Marketing, Americas at Corel Corporation where he was responsible for all regional sales, marketing, alliances and business development activities. Prior to Corel, Thornton served as Senior Vice President Sales for Sage Software where he drove new Small Business Division sales initiatives in the the Americas, Europe and Asia Pacific regions via direct and indirect sales channels.

“Kevin has over 15 years of valuable sales and marketing experience in the software industry. We look forward to working with him to expand our reach to more sales and service organizations that want to maximize their team’s productivity and results.” stated David Hood, President and CEO of VanillaSoft.

Thornton adds, “When David offered me the opportunity to work with him and the VanillaSoft team, I jumped at the chance. As a software executive having managed large sales, marketing and operations teams, I immediately recognized the robust power and benefits of VanillaSoft’s SaaS platform and look forward to spreading the message to new prospects, customers and partners.”

About VanillaSoft 
VanillaSoft is based in Plano, Texas where it has served a global client base since 2005. VanillaSoft is the award winning Lead Management and CRM Software solution for phone centric selling. VanillaSoft enables thousands of individuals and sales teams to do more than just store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award winning Best-In-Class feature set which includes next-best-lead routing, auto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and call recording for training. Typical users realize a productivity increase of 30 to 100% over traditional CRM, creating a return on investment which is easy to justify. VanillaSoft dials over existing phone systems or VOIP meaning no new or high fees for telecom.