Plano, TX – (March 21st, 2012) – VanillaSoft announced today the release of the VanillaSoft App on the App Exchange. The release will allow users of and VanillaSoft to move leads back and forth seamlessly between both applications. VanillaSoft is widely utilized by organizations focused on selling, prospecting or setting appointments through outbound sales calls.

The new App will allow users of both platforms to take advantage of the powerful CRM features of while enjoying the powerful selling features of VanillaSoft. Ken Murray, President of VanillaSoft, stated, “We are thrilled that has such an open approach to working with partners. Many of our customers love both platforms and want to take advantage of the richness of both. The App Exchange, and the release of our App, makes that possible.”

VanillaSoft customers who are also customers of will be able to utilize the robust CRM platform that offers while leveraging the best-in-class features that VanillaSoft delivers such as auto dialing, next-best-lead routing, call recording and real-time calling stats. Working in real time, the app can route a lead through VanillaSoft, placing and resulting a sales call. The user’s account is instantly updated with the results. In addition, users can query out a specific list of leads to move into the VanillaSoft platform to be worked.

About VanillaSoft 
VanillaSoft is the award winning Lead Management Software and CRM for phone centric selling. VanillaSoft enables 1,000s of individuals and sales teams to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award winning Best-In-Class feature set which includes next-best-lead routing, auto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and call recording for training. VanillaSoft is the perfect Appointment Setting Software. Typical users realize a production increase of 30 to 50% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas where it has served a global client base since 2005.