Video

Turning Cold Email CTAs Into More Meetings

Devin Reed, Mike Simmons and Ollie Whitfield discuss what the best approach is when it comes to cold email CTAs.

There is tons of research and back and forth debate out there about what the best approach is for including a call to action in your cold emails.

  • Do you ask if they’re perhaps interested in possibly meeting?

  • Do you include a calendar link and let them make the first move?

  • Or do you come out strong, very directly ask for a meeting, and suggest a date and time?

What’s the best approach? Is there a best approach?!

Watch as VanillaSoft’s Ollie Whitfield shares the ins and outs of creating email CTAs that really work from two of the best - Devin Reed, who heads up content strategy at Gong; and Mike Simmons, advisor and coach with Catalyst Sale.

They look at the research out there, discuss how it can be applied, and help you learn to create a CTA that results in MORE MEETINGS!

Watch on-demand!

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