Video

Donor Journey: From Engagement Center To Leadership Giving

Discover the secrets of creating impactful donor journeys with insights on Engagement Centers, Leadership Giving, and DXO Programs.

At the core of donor-centricity is a keen focus on the “donor journey”: a journey that could span a lifetime (or just a few touch-points); that should be personal (but also consistent within a group); intentional (but always ready to pivot); individually tailored (and infinitely scalable).

Watch as VanillaSoft fundraising expert Rachel Spencer explores how the concept of the donor journey can be applied to Engagement Centers, Leadership Giving and DXO programs; with a view to enlisting it as a source of inspiration (rather than overwhelm!)

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