You do a ton of outreach to prospects, so you want it to be consistent, effective, and to be in line with your company’s key messages.

So that begs the question…Who within your organization should be creating your email content?

• Should it be the marketing team, who know the messaging inside and out?
• Should it be the sales reps themselves, who deal directly with prospects and customers and know the challenges they are looking to solve. 
• Should it be sales management, who bring years of expertise and who want to see consistency across the sales team?

Is there a right choice? Is there only one choice?!