Dallas, TX – (October 6th, 2010) – It was announced on September 23rd, that VanillaSoft made the Dallas Hot 100 List. The Dallas 100™ Awards, presented by the SMU Cox’s Caruth Institute for Entrepreneurship recognizes the fastest growing, and most dynamic, privately held companies in the Dallas area.

Ken Murray, President of VanillaSoft stated, “It is a real honor to be recognized among Dallas’s fastest growing companies. In these challenging times, it is essential that we deliver measurable and tangible value to our customers.”

VanillaSoft was recently recognized by Technology Marketing Corporation (TMC), a global, integrated media company, who named VanillaSoft as a 2010 TMC Labs Innovation Award winner. VanillaSoft’s flagship product has also been awarded Product of the Year honors in recent years.

About VanillaSoft

VanillaSoft is the award winning lead management andtelemarketing software created by Inside Sales experts for Insides Sales teams. VanillaSoft enables customers to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award winning Best-In-Class feature set which includes next-best-call logicauto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and call recording for training. Typical users realize a production increase of 30 to 50% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas where it has served a global client base since 2005.