Dallas, TX – (September 1st, 2010) – VanillaSoft announced today that Technology Marketing Corporation (TMC), a global, integrated media company, has named VanillaSoft as a 2010 TMC Labs Innovation Award winner.

Ken Murray, President of VanillaSoft stated; “We are pleased to be recognized for our uniqueness in the marketplace. VanillaSoft’s ability to deliver next-best-call routing, call recording which marries the contact record with the recorded call, and our dialing platform which utilizes the customer’s own equipment rather than forcing them into a different telecom provider, has been a difference maker for us. To have others recognize that uniqueness is great.”

VanillaSoft clearly demonstrated to the staff of TMC Labs that its product is truly innovative in the CRM and contact center industries. “VanillaSoft has made significant contributions in the advancement of this industry,” said Rich Tehrani, CEO of TMC. “We’re proud to reward this outstanding accomplishment with a TMC Labs Innovation Award this year.”

Tom Keating, CTO and TMC Labs editorial director, stated, “VanillaSoft has proven their commitment to quality and the further development of the contact center and CRM industries through its SaaS offering. The Innovation Award exemplifies the best and the most unique products and services that this industry has to offer.”

“Congratulations to VanillaSoft for earning this great honor. I look forward to seeing more innovative solutions from them in the future,” Keating added.

The TMC Labs Innovation Award honors products that display innovation, unique features, and significant contributions toward improving communications technology. The award is granted to those companies demonstrating ground-breaking contributions to the industry.

The TMC Labs 2010 Innovation Award highlights will be published in the September and October 2010 issues of Customer Interaction

About VanillaSoft

VanillaSoft is the award-winning lead management and telemarketing software created by Inside Sales experts for Insides Sales teams. VanillaSoft enables customers to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award-winning Best-In-Class feature set which includes next-best-call logicauto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and call recording for training. Typical users realize a production increase of 30 to 50% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas where it has served a global client base since 2005.

About Customer Interaction Solutions

Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards,Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit www.cismag.com.

About TMC

Technology Marketing Corporation (TMC) is a global, integrated media company helping our clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions,INTERNET TELEPHONYUnified Communications, and NGNmagazines. TMCnet, TMC’s Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two million unique visitors each month on average worldwide, according to Webtrends. TMCnet has ranked within the top 3,500 in Quantcast’s Top U.S. sites, placing TMCnet in the nation’s top .03% most visited Web sites. In addition, TMC produces ITEXPO; 4GWE Conference and M2M Evolution (in conjunction with Crossfire Media); Digium|Asterisk World (in conjunction with Digium); and Smart Grid Summit (in conjunction with Intelligent Communication Partners). TMC serves other communications market segments with the Cloud Communications Summit (in conjunction with Light and Electric); CVx ChannelVision Expo (in conjunction with Beka Publishing); and MSPWorld™ (in conjunction with the MSP Alliance).