Digital outreach strategies have grown more sophisticated, but so have the rules that govern them. In 2025, staying compliant across phone, SMS, and email isn’t just a recommendation. It’s a daily requirement. Federal and state regulations continue to shift, while technical enforcement from carriers is adding new layers of complexity. If you’re not actively managing …

Outbound calls and text messages are indispensable for targeted customer engagement and revenue generation. However, these communication channels are governed by strict regulations designed to safeguard consumers from spam and unsolicited contact.  The Telephone Consumer Protection Act (TCPA) dictates stringent rules around the use of telemarketing and SMS outreach for businesses. Noncompliance with TCPA regulations …

Multichannel outreach is a pillar of modern sales and marketing strategy—but it’s also a legal minefield. Between evolving federal regulations, state-specific rules, and shifting enforcement priorities, it’s easier than ever to trip up. And the consequences for even small missteps are growing increasingly severe. During VanillaSoft’s recent “Understanding Multichannel Compliance” webinar, Director of Conversation Compliance …