Whether you're a small business or a large enterprise, your inside sales group is an integral part of your revenue stream. If you are a call center, then productivity and quality are essential features of success.

VanillaSoft's hosted, Web-based applications offer an affordable and easy-to-use solution for making the most of your outbound calling campaigns.

VanillaSoft is the first lead management solution provider to bring the power of simplicity to lead management applications. Our hosted solutions offer all of the features your inside sales representatives or telephone agents need to be productive and successful - such as next best call routing, logical branch scripting, auto-dialling and intuitive contact management - without all of the "bells and whistles" that typically drive up the price of SFA solutions and distract your agents.

With VanillaSoft, your people are focused and effective - this means more quality calls driving more sales to your bottom line.

Executive Management Team

David Hood

David is a successful software entrepreneur with extensive experience in finance, business development, and marketing.

As co-founder and CEO of Hemera Technologies, David grew a firm from a basement start-up to a world-class player in the digital image content space in North America, Europe and the Asia-Pacific region.

Prior to Hemera, David held several positions at Corel Corporation, including responsibility for the Eastern U.S. Seaboard, the South Pacific, India, France and the UK.

He has experience working with businesses on four continents. David holds a Bachelor in Biochemistry , a Masters Degree in International Affairs, and graduated from the Owner- President Management program (OPM) of Harvard Business School.

Kevin Thornton

A strategic, global sales & marketing executive, Kevin’s career spans over 20 years leading sales teams that have generated over $1B in software sales. Kevin has forged dozens of strategic partnerships and has executed the go-to-market strategy for hundreds of leading software solutions through multiple channels and regions.

As Executive Vice President, Sales & Marketing for VanillaSoft, Kevin is responsible for accelerating global customer and revenue growth and overseeing all new customer engagement and acquisition strategies. Kevin’s key areas of focus are SEO & Social Media Marketing, Business Development, Channel & Alliance Partnerships and Demand Generation.

Prior to joining VanillaSoft, Kevin served as Senior Vice President Sales & Marketing, Americas at Corel Corporation where he was responsible for all regional sales, marketing, alliances, and business development activities. Prior to Corel, Kevin served as Senior Vice President Sales for Sage Software’s Small Business Division.

Kevin resides in Dallas, Texas and is an honors graduate of the University of Ottawa in Ontario, Canada.

Simon Grégoire

Simon Grégoire is the director of the VanillaSoft research and development team. Drawing on over 20 years of development experience, Simon applies his expertise to strategically manage all programming activities and is directly responsible for the development of the principal application cores.

Simon has acted as Development Manager at Tomoye, a pioneer in Online Communities of Practice, Chief Technology Officer and co-founder of Hemera, a leader in digital imaging and graphics management, and Senior Development Leader at G&A Imaging, a leading ID-based security company.

He has won numerous international awards for his software design and user interfaces.

Additionally, VanillaSoft has built a winning team of engineers, operations personnel, finance managers and general managers.

Genie Parker

Genie brings more than 30 years of experience in sales and marketing with an emphasis on doing business on the phone. Genie comes with a broad experience reaching into hundreds of industries including technology, manufacturing, non-profits, financial services, and business services..

Prior to joining VanillaSoft, Genie co-founded Parker, Murray and Associates, a remarkably successful boutique outbound call center.

Genie's company consistently delivered sales, qualified leads, appointments, marketing and fund-raising services to businesses from The Fortune 500 to small businesses across the United States for 15 years.

PMA gained a reputation in the industry with companies looking to carry out highly-productive calling campaigns while ensuring a quality customer experience. Her knowledge of technology and the entire phone sales process gives her the ability to bring the two together to give VanillaSoft customers the tools they want and need.

Genie has worked at such companies as L’Oréal, Monet, and 1928 Jewelry and holds a B.S. degree in Marketing from The University of Southern Mississippi.