Cold-calling doesn’t have a great reputation, but you shouldn’t let that stop you from using this powerful outreach channel.

In this first of two cold-calling episodes on INSIDE Inside Sales, Darryl is joined by CEO and sales training expert Michael Pedone. Darryl and Michael dispel the many knocks against cold-calling and clearly illustrate how this tool can radically improve your sales numbers. They also share advice on piquing interest, recognizing the top pain points, and how to overcome the fear of rejection.

Michael Pedone Talks About The Misinformation Around Real Cold Calls