What matters more in sales, technology, or technique? Despite there being two camps, the answer is that these elements can’t work efficiently without each other.

In this episode of INSIDE Inside Sales, Darryl welcomes not one but two brilliant sales leaders, Douglas Hall, President at D. Advocate&Associates, and John Klymshyn, Founder of the Klymshyn Method, to talk about the differences and synergies between sales technology and technique. The three of them highlight the importance of growing your own technique while using tech to optimize your processes, as well as how to embrace technology without letting it change who you are as a salesperson. Finally, John shares a simple three-word question that could change the dynamics of your sales conversations and help you engage your prospects.

Douglas Hall & John Klymshyn: At the Intersection of Technology and Technique