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Plano, TX - (Oct 30th, 2012) – VanillaSoft, an award-winning SaaS provider of lead management and CRM software for phone-centric sales, announced today that it is a Silver sponsor of the Inside Sales Expo 2012 conference in San Francisco onNovember 5. Inside Sales Expo 2012, held by the American Association of Inside Sales Professionals (AAISP), brings together regional inside sales professionals for learning, sharing, and networking. The conference will be held at the Hyatt Regency San Francisco Airport on November 5th.

VanillaSoft, which recently announced its global distribution agreement with Lifeboat Distribution, has begun expanding its marketing efforts to increase brand awareness and reach through industry alliances, event sponsorship and attendance, and membership in organizations like AA-ISP.

Kevin Thornton, Executive Vice President of Sales & Marketing with VanillaSoft, said, "As a lead management software provider to the Inside Sales community, VanillaSoft is pleased to be a sponsor of Inside Sales Expo 2012. Rapidly improving communication technology and shrinking travel budgets mean many organizations are shifting more activities to inside sales teams. We are excited to support the evolution of inside sales and the career development of its professionals through support of organizations like AA-ISP. I look forward to attending the November 5th event and exhibiting at the Inside Sales Expo vendor fair.”

Larry Reeves, COO of AA-ISP, said, "AA-ISP is delighted to welcome VanillaSoft as a Silver sponsor of the 2012 Inside Sales Expo in San Francisco. VanillaSoft understands the challenges faced by inside sales professionals as evidenced by its lead management software developed specifically for sales-by-phone professionals. VanillaSoft has furthered its commitment to the inside sales community through sponsorship of this wonderful educational and networking opportunity.”

About VanillaSoft 
VanillaSoft is the award winning Lead Management Software and CRM solution for phone centric selling. VanillaSoft enables thousands of individuals and sales teams to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award winning Best-In-Class feature set which includes next-best-lead routing, auto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and call recording for training.

Typical users realize a productivity increase of 30 to 100% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas where it has served a global client base since 2005.

About the American Association of Inside Sales Professionals 
AA-ISP is an international association dedicated exclusively to advancing the profession of Inside Sales. As the only association of its kind, the AA-ISP serves as an authoritative resource to leaders and individual sales representatives who want to take their organization and careers to the next level of professionalism and performance. Our mission is accomplished through an industry-specific focus on leadership and individual development, member forums and networking, best practice sharing, individual training, career development, sales accreditation and annual conferences.