Nationwide TeleMarketing
The company was struggling to compete with larger companies. It didn’t have the ability to track and monitor calls, or manage day-to-day operations.
Business Challenges
Nationwide Telemarketing is a company specializing in business-to-business appointment setting, customer surveys, lead generation, email marketing, and periodical renewals.
The company was struggling to compete with larger companies and grow the business. It didn’t have the ability to track and monitor calls, or manage day-to-day operations with just a land line and an Excel spreadsheet. Call time was wasted, with calls often delayed because of slow manual speeds and misdialed numbers. Reports were difficult and time consuming. Nationwide would spend an hour double checking report numbers for accuracy.
In addition, Nationwide could not monitor calls for training or record them for client review. Clients often wanted proof that calls were made and to review them for quality control. Nationwide had no way to comply with client requests or satisfy their needs. The lack of call history proof left the company vulnerable to lawsuits.
“I chose Vanillasoft because of the ease of use, price, and excellent customer service. Vanillasoft responds quickly to any requests.”
Connie Edwards, President/Owner Nationwide Telemarketing
Vanillasoft’s Impact
After implementing Vanillasoft, Nationwide Telemarketing won larger client accounts and increased new employee hiring by 70%. Clients were happy because they could review a record of the calls, creating greater client satisfaction. In addition, the recordings helped the company prove its case in a lawsuit..
Nationwide also increased call productivity and efficiency. Preview dialing automatically dials the next-best lead with one click, enabling agents to quickly make more calls with fewer mistakes. Agents can review contact information before initiating the call, making them better prepared to make the sale.
Training has improved with call monitoring, and managing daily operations is more efficient. Vanillasoft enables managers to run reports in minutes instead of an hour, and there’s no need to double check the numbers. Vanillasoft’s automated reports ensure that the numbers are correct. Customized scripts also allow agents to use specific scripts for different situations, ensuring that the correct message is conveyed to the prospect every time.
“Vanillasoft has taken my company to the next level. I can now play with the big boys and grow my business.”
Connie Edwards, President/Owner Nationwide Telemarketing
Vanillasoft features used most often:
Call-activity dashboard
Call scripting
Call recording
Appointment setting
Custom field edit and update
Data query and reporting
Email templates
Report generation
Spotlight on Nationwide Telemarketing
Nationwide Telemarketing operates a virtual work environment using remote employees.
Industry: Telemarketing
Headquarters: Wahoo, Nebraska
Founded: 2005
Acquired Vanillasoft: 2013
Specializing in:
Appointment setting
Lead generation
Email marketing
Surveys
Learn More About Our Customers' Stories

The Ultimate Guide to Sales Automation
Sales automation should do more than automate tasks. Learn how to automate execution, so your team always knows the next best action to take.

The Ultimate Guide to Lead Management
The ultimate guide to lead management, covering lead qualification, scoring, routing, prioritization, automation, and conversion optimization.
Why Speed To Lead Is Critical For Insurance Sales
New leads are typically not lost because you were outsold, but because another insurance agent got to the prospect first. Learn how speed is critical to expanding your book of business.
Sign Up for a Demo Today
See how VanillaSoft can help you increase sales with a free, personalized demo.