About Us

VanillaSoft News

Stay up-to-date on company and industry news and musings.

Archive

Lead Management is Dead! Long Live Sales Engagement!

Darryl Praill shares his insights on why lead management is no longer the key to sales success and why sales engagement is the right approach to take in your sales strategy.

June 18, 2019

Picking The Right Metrics For Your SaaS Sales Dashboard – Software Business Growth

Nicole Hitner interviewed VanillaSoft CMO Darryl Praill about picking the right metrics for your SaaS sales dashboard and how an optimized SaaS sales dashboard should be more than a leaderboard for account executives and SDRs.

May 24, 2019

VanillaSoft to double Gatineau headcount with $4M funding boost

VanillaSoft announced Thursday it’s getting a $3-million investment from Fonds Régionaux de Solidarité FTQ Outaouais (FRSO) to supplement a recently announced $1-million loan from Canada Economic Development for Quebec Regions.

May 10, 2019

Preferred B2B Communication Channels

Preliminary results from a VanillaSoft survey of 2,000 executives indicated that email is the preferred communication channel.

May 10, 2019

VanillaSoft Raises $4M to Grow its Sales Team and Leading Sales Engagement Platform

Equity and financing from Canada Economic Development and Fonds Régional de Solidarité recognize innovation and opportunity for global business growth

May 9, 2019

MarTech Interview with Darryl Praill, CMO, VanillaSoft

The MarTech Interview Series with Darryl Praill, CMO, VanillaSoft is a fun Q&A style chat. It follows a two-part format On Marketing Technology, and This Is How I Work.

April 27, 2019

Sign Up for a Demo Today

See how VanillaSoft can help you increase sales with a free, personalized demo.

Get a Demo