We all know we should read more. It’s hard to make time when there are so many exciting things to see and do. (Bubble baths, finding a substitute for Friends to watch in the tub, picking which excuse to use for already blowing your New Years Resolutions) But whether it’s audiobooks, kindle or a good, old-fashioned page-turner science proves reading more not only improves vocabulary and communication but can also improve overall intelligence and emotional IQ

Specific to sales, books are undoubtedly the cheapest way to access in-depth training from the best minds in the business. (Other than listening to the INSIDE Inside Sales Podcast – which costs exactly…nothing!) To jumpstart your 2020 reading list we’ve assembled the best sales books by the guests of INSIDE Inside Sales and the books they recommend!

Incorporate Reading into Your Sales Routine

Before we dive into the lists let’s start with some tips to help make reading a regular and fun part of your sales routine (because let’s be honest – we all need to read more and could use all the help we can get!):

sales leaders
  1. Read the summaries! If a summary appeals to you the book likely will too. If it doesn’t appeal, start with a different book and come back later. No pressure!
  2. Bring your book with you! You never know when you’ll have 10 minutes to sneak in some pages. If you keep books at hand (whether physical, digital or audio) you’ll never have an excuse not to get it in!
  3. Set a goal! Whether it’s time or pages give yourself a daily goal. We’re a goal-driven profession – why not apply that determination to ourselves!
  4. Don’t book shame yourself! If you start a book and it isn’t your cup of tea – give it away! Switch to one that does appeal. If you want to read more you need to make reading fun. Once it’s a habit you can worry about what you “should” read. Until then stick to what you enjoy.

Without further ado! Your VanillaSoft INSIDE Inside Sales 2020 reading list from our 2019 guests! 

Books by Our Fabulous Guests:

sales process

Books they Recommend:

Phew. That’s a long list. I’ll be the first to admit I’m going to need all of 2020 to read the 2019 recommended books, and then I’ll be a year behind (again!) by the time 2021 starts! But, as Andy Paul said in Episode #26 “Increased Earnings Start with Increased Learnings”. 

So, what do you think? Any surprises on the books recommended by our guests? Do you have a favorite author? What book was on the list that you’ve been meaning to get to but just haven’t? If you could pick just one book from that list, which one would it be? More importantly, what book did they miss? Let’s continue the discussion in the comments or on social. In the meantime, I think I’m going to visit YouTube and learn how to make a killer bookshelf to store all of these. On second thought I’m buying one on Etsy because I’m not allowed to handle power tools anymore.

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