Sales & Marketing Alignment – Overcoming the Divide
Learn more about the importance of sales and marketing alignment and how to achieve this synergy in your organization.
sales and marketing
Let’s Chat: Creating a Common Language for Healthy Sales and Marketing Relationships
The history of rocky relations between sales and marketing teams goes about as far back as corporate culture itself. Despite having the best intentions, sales and marketing professionals often find themselves on opposite sides of a metaphoric language barrier. While marketers tend to focus on content creation to attract leads, reps care more about content …
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