Sales Analytics on a Shoestring Budget
Your approach to sales analytics doesn’t have to break the bank. Here’s some advice to help you get the data you need on a budget.
Analytics
5 Sales Vanity Metrics and What to Track Instead
What are the sales metrics that matter? Don’t get caught up on sales vanity metrics. Instead, focus on the number of contact attempts per lead, call duration, cost to acquire a new customer, customer lifetime value, win/loss ratio on booked appointments, and monitor your pipeline flow. You’re so vain. You probably think this post is …
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How to Identify and Measure the Sales Metrics That Matter
Sales teams care about numbers. From revenue to growth, from conversion rate to customer lifetime value – sales metrics that matter helps us understand what’s going on and what we need to accomplish. After all, “what gets measured gets managed.” So life should be good when today’s sales and marketing technologies are enabling us to collect …
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