Emily Etzkorn

Emily began her career in higher education advancement as a student caller in undergrad and spent many years working in Annual Giving. With her background in fundraising, Emily is working on growing VanillaSoft's presence in this space, as well as helping customers achieve success in their fundraising efforts and campaigns.

9 Donor-Centric Fundraising Tips

Adopting a donor-centric approach signifies an essential evolution from traditional fundraising methods. This strategy mainly puts the focus on understanding and responding to the preferences, motivations, and interests of donors.  But why is this shift so important?  It’s simple: behind every donation, there’s a unique story and a personal reason. Recognizing and valuing these stories …

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How to Build and Manage a Fundraising Pipeline

A successful fundraising pipeline ensures a steady flow of resources necessary for your institution’s growth and sustainability.  It is a strategic framework that will help you identify, engage, and build long-lasting relationships with potential donors through a carefully planned series of interactions and touchpoints.  This approach is designed to gradually increase their interest and involvement …

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The Most Effective Donor Engagement Strategies

The landscape of university fundraising has undergone a seismic shift from the days of simple phonathons to today’s complex, multi-channel engagement strategies. As this traditional model evolves into a sophisticated digital engagement framework, universities have the task of crafting donor engagement strategies that resonate with your audience, who expect nothing short of hyper-personalized outreach. Know and …

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