Donor retention is a critical measure of success for fundraising in higher education institutions. Retaining donors not only ensures a steady stream of support, but also leads to stronger alumni relations and more sustainable funding. This blog explores the importance of donor retention, methods to calculate it, and strategies to enhance it effectively. What Is …
The year-end giving season is a time of immense generosity; a period where individuals and communities rally together to support the causes closest to their hearts. But today’s donors, particularly those contributing to universities and colleges, are more discerning than ever. There are numerous causes and initiatives fighting for their attention. Donors seek deeper connections, …
How to Stand Out During Year-End Giving with Omnichannel Engagement Read More »
The fundraising process extends well beyond when a donor makes a gift to your organization. The main goal of your fundraising effort is to build a loyal donor base and secure a consistent flow of donations. That’s why donor stewardship should be viewed as just as important in your fundraising cycle as the phases leading …
The importance of understanding your donors’ motivations, needs, preferences, and giving patterns cannot be overstated. Gaining insight into all these factors gives you the ability to tailor your outreach in a way that resonates with each individual supporter and connect with them on a deeper level. Enter donor segmentation — a strategic framework that allows …
Turning a casual supporter into a dedicated advocate, one who champions your institution for years to come requires more than just an inspiring mission statement or an occasional email, call, or text. This is a process that resembles a carefully orchestrated journey — one built on strategic nurturing and a deep understanding of where donors …
Donor Journey: From The Engagement Center To Leadership Giving Read More »
When it comes to fundraising, knowing the impact of every dollar spent is crucial. That’s where calculating your Return on Investment (ROI) comes in. It’s a straightforward yet powerful way to measure the success of your fundraising efforts. In this blog post, we’ll guide you through the process of calculating your fundraising ROI and discuss …
Adopting a donor-centric approach signifies an essential evolution from traditional fundraising methods. This strategy mainly puts the focus on understanding and responding to the preferences, motivations, and interests of donors. But why is this shift so important? It’s simple: behind every donation, there’s a unique story and a personal reason. Recognizing and valuing these stories …
A successful fundraising pipeline ensures a steady flow of resources necessary for your institution’s growth and sustainability. It is a strategic framework that will help you identify, engage, and build long-lasting relationships with potential donors through a carefully planned series of interactions and touchpoints. This approach is designed to gradually increase their interest and involvement …
It’s a thin line between engaging your donors effectively and overwhelming them with your outreach attempts to the point of donor fatigue. To avoid this scenario and maintain an engaged and ready-to-donate audience, it’s important to find the right balance between staying top of mind and respecting their space and capacity to give. This means …
The landscape of university fundraising has undergone a seismic shift from the days of simple phonathons to today’s complex, multi-channel engagement strategies. As this traditional model evolves into a sophisticated digital engagement framework, universities have the task of crafting donor engagement strategies that resonate with your audience, who expect nothing short of hyper-personalized outreach. Know and …
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