Lead Management

Lead Management Software – Are you Ready to Pull the Trigger in 2011?

It’s OK to admit it.  You have been holding off on empowering your Inside Sales effort with the latest and greatest software offerings.  Sure, they all look sexy and do some really cool things, but at the end of the day do they really get you the lift you need to justify the cost?  Do …

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CRM vs. SFA, Lead Management and Telemarketing Software: 5 Things to Consider Before Pulling the Trigger for Your Inside Sales Team

  Often times, many things get lumped into the bucket of CRM.  For the purpose of this post, let’s define CRM in its most traditional sense: customer relationship management that gives managers great reporting on all of the customer touch points, links all of the departments together and gives amazing high level reporting.   Without question, CRM has …

CRM vs. SFA, Lead Management and Telemarketing Software: 5 Things to Consider Before Pulling the Trigger for Your Inside Sales Team Read More »

“Who Do I Call Next?” Inserting Logic and Routing Into Lead Management

Have you ever watched an inside salesperson from a distance, trying to figure out who they should dial next in the absence of a defined strategy? It can actually prove to be entertaining. Often, they will stare at the record as if through osmosis they can discern the possible outcome. If they are running old-school, …

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